Seed Capital Invests in New AI Software, that Increases the Number of Female Applicants by up to 80%

Seed Capital
3 min readAug 17, 2021


The company Develop Diverse has shown impressive results in the fight against unconscious bias as companies such as Vestas and Danske Bank recruit more diverse candidates. Seed Capital thinks they can be a new and exciting growth business and, together with an experienced businessperson, are investing in the company.

Almost all companies nowadays want to improve diversity. This has been prioritized at board level, senior management and ultimately in the HR organization, where the benefits of having a diverse workforce are recognized. However, they have also found it difficult to attract women (among others) to their open positions across all leadership levels especially in the traditional STEM fields (Science, Technology, Engineering & Mathematics). One major challenge is that people unknowingly write company descriptions and job postings aimed at the dominant gender and written towards the person who they expect would fulfil that role in a stereotypical narrative. With Develop Diverse’s specially-crafted software, it’s possible to replace individual stereotyped words with inclusive alternatives so the job posting appeals more broadly to all qualified candidates, irrespective of gender, age, ethnicity etc.

Based on many years of international research and Machine Learning, Develop Diverse has developed a unique software solution that enables companies to optimize their language in job postings and employer branding to be more inclusive and remove unconscious bias around gender, age, ethnicity, neurodiversity, and physical disability.

And, to that effect, users have seen compelling results:

“The software is great for both attracting more and stronger candidates of both genders and for increasing awareness of Diversity and Inclusion among HR professionals as well as managers. In a pilot project with Danske Bank the number of qualified female applicants increased by 81% and 39% for men after removing biases in job postings. “

Danske Bank, Ole Bech-Petersen, Head of Talent Acquisition.

Develop Diverse has a great, tangible, and user-friendly solution for creating more inclusive and gender-neutral job ads so that we can attract a broader and more diverse pool of candidates for our vacancies. Our analysis shows a continuous increase in female applicants, so we are very satisfied!

TDC Group, Lykke Laursen Jeppesen, Diversity and Inclusion Lead

These impressive results have compelled Seed Capital to invest in the company. Managing partner Ulla Brockenhuus-Schack: “The diversity agenda is important to all of us. Jenifer Clausell-Tormos and her team have managed to create an easy-to-use and affordable solution that can remedy the problem and have created an impressive level of customer satisfaction. Now there are no more excuses! We’re happy to help build the next Danish growth company — created by a woman — which we also don’t see so often.”

Michael Halbye — previous senior partner at McKinsey & Co has also invested in the company and will be the Chairperson of the Board: “All companies today are very committed to creating an inclusive culture. All companies are also aware that they have to deal with many conscious and unconscious biases. Develop Diverse offers possibly the world’s most professional solution to help companies with (among other things) creating inclusive job postings. I look forward to helping more of the world’s leading companies benefit from Develop Diverse to promote diversity”

Jenifer Clausell-Tormos, PhD and CEO & Founder of Develop Diverse — former researcher in the pharmaceutical industry: “Our goal is that Develop Diverse is used by everyone in all communication channels. In this way, users will learn to communicate inclusively and become conscious of their own unconscious biases through the language they use daily. We’re unbelievably happy to have Seed Capital on board with us! We will invest in product development and the commercial part of the company so companies can use Develop Diverse both in external and internal communication in even more languages across Europe and the USA.”

About Development Diverse

Develop Diverse was founded in Copenhagen in 2017 with the vision to create equal opportunities by normalizing diversity using tech. Develop Diverse enables companies to build diverse and inclusive workplaces by ensuring they attract diverse talent and lay the foundation for a culture of inclusion and belonging. Today, Develop Diverse is used by companies in more than 35 countries across 5 continents. Read more here:



Seed Capital

We are Denmark’s largest seed stage venture capital fund investing in technology companies